Privacy Policy

THE NEW FEW (“THE NEW FEW,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit or make a purchase from [WEBSITE URL].

Information We Collect

We may collect:

Contact details, such as your name, email address, phone number, billing address, and shipping address.
Order details, such as items purchased, order value, delivery preferences, and customer-service messages.
Payment information. Payments are processed by third-party payment providers; we do not ordinarily store full payment-card numbers.
Device and usage information, such as IP address, browser type, device identifiers, pages viewed, referring URLs, and interactions with our website.
Marketing preferences, such as whether you opt in to emails or text messages.

How We Use Your Information

We use information to:

Process payments, fulfill orders, and arrange delivery.
Communicate about orders, account activity, returns, and customer-service requests.
Prevent fraud, misuse, and unauthorized transactions.
Improve our website, products, and services.
Send marketing communications when permitted by law and based on your choices.
Meet tax, accounting, legal, and regulatory obligations.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our store, remember preferences, measure website performance, and understand how visitors use our site. You can manage cookies through your browser settings. Disabling cookies may affect some store features.

How We Share Information

We may share relevant information with trusted providers who help us operate our business, including Shopify, payment processors, shipping carriers, fraud-prevention services, email/SMS providers, analytics providers, and advertising partners.

We do not sell personal information for money. If we use advertising tools that may be considered “sharing” under certain U.S. state privacy laws, we will provide any legally required notice and choice mechanism.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No online system is completely secure. We retain information only as long as reasonably necessary for the purposes described in this policy, including legal, accounting, tax, fraud-prevention, and dispute-resolution needs.

Your Privacy Rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of your personal information. You may also opt out of marketing emails by clicking “unsubscribe” in the email.

To make a privacy request, email [EMAIL ADDRESS] with the subject line: Privacy Request. We may need to verify your identity before completing a request.

California Privacy Rights

If THE NEW FEW is subject to the California Consumer Privacy Act (CCPA), California residents may have rights to know, delete, correct, opt out of the sale or sharing of personal information, and not be discriminated against for exercising privacy rights. Add a footer link called Your Privacy Choices or Do Not Sell or Share My Personal Information if required by your advertising or data-sharing practices.